I am a Trusted Independent Photographer (TIP) for Google Business Photos. The title of TIP is one accorded by Google, which certifies and accredits me to shoot for Google Business Photos. Only a certified TIP can shoot and upload images to Google Business Photos. You can find me listed as a "Top Performer" TIP in Google Business Photos.
Google is now offering, through Google Business Photos, the ability for customers to take a virtual tour (a panoramic, interactive, 360-degree walk-through view) of a business' interior on Google Maps Google searches, and Google+ Local.
They have connected it to Google Street View (on which, as you know, the exterior of every address in the world appears!).
One will be able to virtually "walk" across the street and "enter" your business, "walk around", and interact with it like never before. They will truly experience your business--as if they were there!!
This is an opportunity for you to showcase your business, in which you have probably invested thousands of dollars in decor and ambiance, to customers all around the world, but more importantly to all potential clients in your own cities and neighborhoods.
People are more and more accessing their smart phones, tablets and computers to find a business. The days of advertising in the newspaper, Yellow Pages, junk mail, and flyers is coming to an end. People are using today's technology, the internet, to search for businesses (of all kinds) and their location. And when they search, Google and Google Maps is the first place we all go.
And now, when they do, your business' Google+ Local page, which already exists, can colorfully display three "windows" which the customer can click on:
* The one labeled "See Inside" will permit the customer to see (and "walk through") the interior of your business in a virtual tour.
* The one labeled "Street View" will permit the customer to see the street around your business. (This "window" is already on your Google+ Local page.)
* The one labeled "Photos" is very important too, as in this "window" your customers be will able to view professional, handsome Point of Interest (POI) shots of the business' storefront, details of its interior decor (and any exterior amenities if you have them). There will also be photos of your business' details, such as your business card (and menu, if your business is a restaurant), hours of operation, awards or articles, and any posted specials.
Your Google+ Local page will also show your business' location on the map, relevant business information, and reviews by Google users.
All of this will give customers a good sense of the layout, decor and ambience of your business.
AND, very important: not only will these images appear on Google searches, Google Maps, and Google+ Local, but you can attract even more potential customers by easily "lifting" and embedding the panoramic virtual tour and POI shots to your own website, social media pages, and more!